My Work

Capstone Agency

Capstone Agency is the student-run PR firm at The University of Alabama. During my time with the organization, I worked primarily as a copywriter for The Plank Center (a public relations leadership and development center) client team. During our annual, 24-hour pro-bono “Create-a-Thon” event, I worked on copywriting, and social media concepting for The Asheville Poverty Initiative.

6AM City serves over 25 markets across the country, distributing local news in the form of creative e-newsletters and city social media accounts. I served as both a local editorial intern for Columbus, Ohio newsletter, CBUStoday and as a content intern at the national level of 6AM City.

6AM City
CD 92.9 FM

Serving as a promotions intern for one of the last remaining independent radio stations in the country, I experienced all things day to day radio. I helped foster community relations and brand visibility by attending local festivals/events (i.e. ComFest), working live broadcasts at concerts (i.e. Steve Lacy), facilitating artist private sets in the station’s own “Big Room Bar” (i.e. Upsahl’s Big Room Bar set) and creating marketing campaigns and social media content for the station.

Misc. projects

M.A. Comprehensive Crisis Scenario Exam

M.A. Quantitative Research Proposal Paper

Mellow Mushroom Campaign Book

(Social Media Analysis, Campaign, IMC Tactics, Social Media Posts + Copywriting throughout)

Alabama Power Foundation Media Relations Plan (Solutions + Implementation Sections)